Is it still indie?

    According to Hesmondhalgh the relationship between the institution and the aesthetic in indie is the way that the institution lets the musician do what they want. They let the musician explore more compared to mainstream music. Yet, this usually only happens if the label isn’t under a bigger label company. Since, the bigger company will most likely want to focus on the music that will lead to bigger profit. Causing the musician to change its music sound to something more familiar. 

 

   This relationship, between the music and the institution, compared to the relationship that the film industry and production institution have is fairly similar in the sense that they both stay away form what is mainstream. They let the artist explore and usually try to send a message to the audience. Both try to build a reputation causing them to only focus on projects that revolve around their “theme/ type of indie genre”.

 

    Another similarity is the way that in both institutions of music and film, the independent industries get bought out by bigger companies in order to get more money to produce more and have a wider range in reaching  out to the public. Although they do get bough out they still try to keep their reputation. Some examples of this are Miramax which was bought by Disney for the film industry and Creation which was bought out by Sony. With being under their wing the indie industries are able to go on beyond borders to promote their creations in other countries. 

   

   We tend to categorize indie movies by their aesthetics more than anything.  Yet, indie, music, is now, “…generally used to describe a set of sounds and an attitude, rather than an aesthetic and institutional position.”

 

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