Renting movies as a child was one of the most memorable moments in my life. However, when I took Good Burger up to the front desk I never realized what processes it had already been through. Good Burger had previously been released in theaters by paramount pictures. I knew of this movie at the time simply because it made it to the big screen. To be frank, if they had Video on Demand at that time I never would have stepped foot in a Blockbuster. In Wyatt’s reading he expresses the function of after market sales on theatrical releases. Wyatt presents this concept as the “sell through” approach, which he explains is designed primarily in one way. Movies that are “star based” and “family oriented” have a far greater chance of repeatability when it comes to video at home. Or at least these movies had a far greater chance before the rise of easy accessible distribution platforms.
Today, VOD has proven to be somewhat of a game changer with at home entertainment. Or so some may think. Video On Demand in a way has leveled the playing field for Independent films. Not only has it provided a platform for movies to skip the theater more efficiently, it has also encouraged more production for many Indie film makers from amateur to professional. However, with this flood of Independent productions there may yet be a disadvantage for Independent film. “People are dumping movies into VOD..” said Howard Cohen, co-president of Roadside Attractions. It has become apparent to many people that sites like VOD are becoming vastly over-saturated with the same type of content. I too have grown to rather dislike the process of scrolling through what seems like endless movies to finally come in contact with a major title. More and more it appears that VOD has replaced home video with a whole new set of questions. The path for indie film looks neither darker nor brighter in today’s world.
In my opinion I think VOD is a great win for the survival and success for Independent film and its faithful followers. However, it is important to note that we may find the over-production of Indie films may be a step in the wrong direction for the Indie industry, much like that of Wyatt’s description in the 1990’s. Overall the successes on VOD are those shows with a specific audience or a niche demographic. While being shown in theaters seems to hold less and less weight, big stars seem to be a universal advantage to a successful film.